Conversion Media was founded by Dutch online media expert Dirk Dijkstra on April 1 2008. Having worked for both European advertisers and media agencies since 1996 a keen interest for online media and in particular performance based advertising was developed. Being able to report on a monthly basis the number of leads and / or sales and even turnover seemed much more satisfying and also much more rewarding than reporting the usual metrics like impressions, clicks and audience reached. Growing demand from clients for more direct results combined with the offering of unlimited budgets did make a call for a new market opportunity.

Since April  four staff members have already joined the company to ensure capacity for the expected growth in the months and years to come.

First experience with Affiliate marketing was already way back in 1999 with CJ.com in the UK even before they were called CJ.com. Many years since then passed with little attention for Affiliate marketing until the beginning of 2007 when obtaining responsibility for a few large Affiliate campaigns in The Netherlands. Having attended the London Affiliate Summit and Affiliate Dag in Utrecht it was clear that the Affiliate marketing business is finally maturing while growing at a very fast pace in most EU markets.

Industry experts already talk about Affiliate 2.0 and yes, there is more performance based business possible than just SEA and Affiliate marketing. Since 2006 staff at Conversion Media have been involved in campaign management at various Ad Exchanges where advertisers can also buy (read: bid) advertising space while only paying for results (read: leads / sales). Besides MSN DR and Ilse Exchange, Conversion Media has experience with Ad Exchanges like Google (DoubleClick) Adx, Right Media and Traffic.com. Conversion Media tends to advise to first get an Affiliate campaign up and running for testing and learning purposes. Depending on the Affiliate campaign results and budget available one or two Ad Exchanges can be added at a later stage or in specific campaign periods.

If you would like to discuss the ins en outs of Affiliate marketing and Ad Exchanges and what they can do for your business please contact us for a free consult anytime.

Kind regards,

Dirk Dijkstra - Founder